If you are an activists, let me give you an advice. Good online presence and social presence will definitely go a long way to boost your message to the far reaches of the world. As a blogger, I am very much aware of the power of the internet. And I know for a fact that many NGO’s and activist groups are dependent on online social activity as the traditional costs of advertising using traditional media is often expensive and non permanent.
Internet marketing is actually one of the many uses of the internet when it comes to social networking and creating new groups. As a matter of fact, there are a lot of seo companies nowadays which offer various services. One of such services offered by an seo agency is search engine optimization. As an activist myself, I have found that strong articles and messages published online tend to go viral if others feel strongly about it. A good example is the recent Stop SOPA campaign where many websites went “black” to get there message across. But how do you get your message up there in the first place?
Actually, the key to good marketing is finding and using the right keywords. This is then where the services of the internet marketing companies come in. They will be the one to research which keywords will be best for your business, products and services. As a matter of fact, they can do search optimization work that will make you rank higher in search results page when local businesses are searched. This process is called geo-targeting.
In the end, you must understand that the goal here is to use these keywords to make your website rank higher in the search results page of search engines. This then results in more traffic that is generated to your website which can potentially lead to more people joining your cause.